One of the wonders of the ‘tearable web’ (cf. David Jennings book, Net Blogs and Rock n Roll) is that we can put our music and video up in sharable, widgetized formats that allow them to become elements in any site that wants to help us spread the word.
So, for you bloggers, here’s a suggestion – add a Bandcamp album embed or Soundcloud widget to each post. Assuming that your blog readers are predominantly desktop readers, it’s a great way for people to discover new music while reading about a wholly unrelated subject. the player is pretty lightweight in terms of load-time, and any time soon they’ll be adding an HTML5 embed so that it’ll work on iPhone/iPad as well…
You could even, if you have one album you really love, add it (via a different shaped embed – all tweakable after you’ve clicked the share button on bandcamp) to the side bar on your blog for your readers to listen to each time they come – a theme tune, if you will 🙂
It’s a great way to add interest to your blog, and become a positive link in the chain of discovery that forms this marvellous brave new world of online music.
[and if you want a list of albums that are available like this from people in some way connected with this blog, check out the bandcamp directory post and of course my own music page at http://music.stevelawson.net]